Adometry Attribute
TL;DR
As Adometry's sole designer, I led the end-to-end user experience design for Adometry's AI driven advertising analytics software. I designed the Attribute application to help customers understand which ads, channels, and placements were driving conversions so they could improve campaign performance and make smarter spending decisions. Collaborating with the VP of Product, PM, engineers, and data scientists, I created iterative wireframes and a finished interface enabling hierarchical data views (campaigns → sites → placements), sorting/filtering/drill-downs, graphical summaries, and spotting underperformers using industry and proprietary metrics to replicate successes and inform publisher payments.
Skip to the mockups
Introduction
Adometry was an online advertising analytics company that has since been acquired by Google. I was tasked with designing Adometry's new Attribute application, which allowed their customers to optimize their ad campaigns by analyzing users' conversion paths.
Uses for the analysis included:- Determine which assets in ad campaigns were performing the best and on which placements (for example which websites or email)
- Allow customers to replicate success across campaigns
- Pay publishers based on the level they contributed to a conversion
My Role
I was the sole UX designer at Adometry and worked on several products, Adometry Attribute being the one I focused on the most. I worked with the VP of Product, a product manager, software engineers, math scientists and data scientists to design and build the Attribute application. Most of the insights into what customers would want from the Attribute application came from the VP of Product who had a career in online marketing prior to joining Adometry.
Project Goals
Design and build a user interface for the Attribute web-based application. The user interface should allow users to:- View click and impression data across channels (for example email, banner ads and paid search)
- View data based in a hierarchical manner, based on campaigns, sites and placements
- Spot underperforming campaigns, sites and placements using standard industry metrics as well as Attribute's proprietary metric
Wireframes
Shown here are wireframes I created at different points in the design process. I create wireframes of varying degrees of fidelity, depending on where I am in the design process.
Finished Design
Adometry's Attribute tool allows its customers to view online advertising analytics in many ways. The tool allows the user to sort, filter, and drill down into the data sets, as well as see graphical summaries of the data. I worked with Adometry's team of math scientists to determine what types of data the customer wanted to see and how they wanted to manipulate it. Shown here are mock-ups of the finished interface.